Welcome to part two of our look into Advertising on Mobile Ad Networks. With the number of mobile ad networks increasing exponentially along with the market penetration of mobile devices, choosing the right mobile ad network for your advertisements will get more and more difficult. We’ve decided to breakdown the process to help you make the right choice:
Developing an app that is specifically targeted to your audience and enhances users’ interaction with your brand is really only half the battle. An issue that many brands have encountered is App Discoverability. The question marketers should be asking themselves is ‘how can I encourage my audience to download this great app in the first place?’– After all, what’s the point of having your star player sitting on the bench?
Below I’ve outlined a step-by-step process for thinking about this question with the aim of increasing the discoverability of your app and hence downloads.
The expected increase in mobile ad spend by companies worldwide is expected to grow from $3.3 billion to $20.6 billion by 2015 a recent report by Gartner has proclaimed. What’s more, this trend shouldn’t surprise any of us in our corner of the world as we’re feeling the mobile trend more than most!
According to a study conducted last year by Google and IPSOS Research, Australia has the second highest smartphone penetration in the world and this number is experiencing growth between one and two per cent each month.
What it boils down to is that mobile as an advertising platform is growing rapidly. That, coupled with the results from an Australian independent study which states that 75 per cent of Australian smartphone users are either ‘very comfortable’ or ‘somewhat comfortable’ with mobile advertising means you should probably start thinking about your mobile ad spend.
To get you off on the right track we’ve decided to provide you with a little introduction to mobile ad networks.
Key Points
4th-Screen Advertising have recently released a case study showcasing how mobile advertising increased sports uptake for Virgin Media.
Key points of note:
Click here for the ‘Mobile Marketer’ article:
Mobile Embrace has recently joined a growing number of businesses that are switching their email to Google’s cloud.
As more businesses switch to cloud email and Gmail continues to rise we decided to join local companies like AAPT, NZ post, Macquarie University, the University of Melbourne, Flight Centre, and Ray White and migrate to Gmail.
Here’s 5 Gmail practical and entertaining tools that we found during our migration:
1. Google Documents – A long standing feature of Gmail that allows you to open and edit all popular file formats. It’s a particularly powerful feature that lets you easily share documents and edit documents together in real time all from within a browser.
2. Chat Search – Valuable conversations and links used to be frequently passed around our internal chat system and frequently lost. Gmail’s chat feature saves all this information and collates conversations for easy access next to emails.
3. Tree Theme – This is particularly popular in our office and makes you feel like you’re outside when you’re inside. It gives your email beautiful background pictures of the sky that change depending on what the weather is like in your local city.
4. Undo Function – A lab function that allows you to undo your last sent email if it’s been sent in the last few seconds. Useful if you suddenly release you’ve left something out of the email you've just sent.
5. Mail Goggles – A particularly amusing function that keeps you from sending emails when you probably shouldn't. Basically, you specific a time period and if you try to send email within that period it makes you do a couple math problems before it sends the message. Perhaps something we should all enable on Friday afternoons.
Have you switched to cloud email yet? What do you think of Gmail?
With Apple is purchasing patents on pico projectors and Facebook mobile users skyrocketing from 65 million in ‘09’ to 200 million in ‘10,’ the two videos below provide some great insights to what our future might look like.
The 1st takes a punt on pico projectors showcasing a Mozilla Sea Bird concept phone:
The 2nd takes a look at Facebook and what it could mean for mobile:
What are your thoughts on Pico projectors?
The latest from statistics company Nielsen confirms the platform power play between Google Android and Apple's iOS devices.
Key points to note:
Article originally from Mashable
The 6th annual Australian Mobile Phone Lifestyle Index (AMPLI) shows strong uptake in applications and overall growth in the use of services and mobile data.
"
Report Summary:
- Mobile data usage grows
- Mobile applications downloaded by 41 per cent of respondents
- Over half of application users have paid for applications
- Consumption of information services rises
- Use of mobile commerce continues to steadily increase
- Nokia most popular handset followed by Apple
"
Kilrush Launch Videos
Video segments from the August 18th Australian launch of mobile web and app builder, Kilrush.
Kilrush Segment 1: Introduction to MobileActive & Mobile Embrace – Allan Robertson from Mobile Embrace on Vimeo.