Key Points

• MobileActive’s 4th Screen Advertising Australia adds McDonalds to its mobile advertising client roster.
• 4th Screen Australia showing consistent client roster growth with delivered mobile advertising campaigns including Qantas, 20th Century Fox, Telstra and Spreets.
• Campaigns are delivering high performance, click through rates across 4th Screen’s expanding publisher network.

View ASX Announcement PDF

4th-Screen Advertising have recently released a case study showcasing how mobile advertising increased sports uptake for Virgin Media.

Key points of note:

1.  4^th-Screen Advertising debuts a calendar sync format that with one click synced all televised football games onto users iPhone calendars
2. Incredible results achieved, demonstrating that consumers are happy and willing to interact with mobile advertising provided there is something in it for them.
3.  4^th-Screen Advertising puts great brands such as the Guardian & Virgin Media together to deliver real value to the end user.

Click here for the ‘Mobile Marketer’ article:

Mobile Embrace has recently joined a growing number of businesses that are switching their email to Google’s cloud.

As more businesses switch to cloud email and Gmail continues to rise we decided to join local companies like AAPT, NZ post, Macquarie University, the University of Melbourne, Flight Centre, and Ray White and migrate to Gmail.

Here’s 5 Gmail practical and entertaining tools that we found during our migration:

1. Google Documents – A long standing feature of Gmail that allows you to open and edit all popular file formats. It’s a particularly powerful feature that lets you easily share documents and edit documents together in real time all from within a browser.

 2. Chat Search – Valuable conversations and links used to be frequently passed around our internal chat system and frequently lost. Gmail’s chat feature saves all this information and collates conversations for easy access next to emails. 

 3. Tree Theme – This is particularly popular in our office and makes you feel like you’re outside when you’re inside. It gives your email beautiful background pictures of the sky that change depending on what the weather is like in your local city.

 4. Undo Function – A lab function that allows you to undo your last sent email if it’s been sent in the last few seconds. Useful if you suddenly release you’ve left something out of the email you've just sent.

 5. Mail Goggles – A particularly amusing function that keeps you from sending emails when you probably shouldn't. Basically, you specific a time period and if you try to send email within that period it makes you do a couple math problems before it sends the message. Perhaps something we should all enable on Friday afternoons.

Have you switched to cloud email yet? What do you think of Gmail? 

With Apple is purchasing patents on pico projectors and Facebook mobile users skyrocketing from 65 million in ‘09’ to 200 million in ‘10,’ the two videos below provide some great insights to what our future might look like.

The 1^st takes a punt on pico projectors showcasing a Mozilla Sea Bird concept phone: 

The 2^nd takes a look at Facebook and what it could mean for mobile:

What are your thoughts on Pico projectors?

The latest from statistics company Nielsen confirms the platform power play between Google Android and Apple's iOS devices. 

Key points to note:

• 'Android smartphone market share trails iPhone market share by a scant 9 percentage points'
• 'Android was the preferred platform of new smartphone buyers, suggesting that big-budget marketing campaigns for devices such as the Droid lineup and HTC's Evo were paying off.'
• 'Members of the under-35 crowd were more likely to be seen with an Android than were older folks. And BlackBerry held sway with users over 45. Apple dominated when it came to smartphone users ages 44 and under'
• Based on these trends, we fully expect BlackBerry devices to sink below iPhone in popularity within the next quarter. And we're sure it won't be too long before Android and iOS are neck-and-neck in competing for smartphone dominance.'

Click here to read

Article originally from Mashable

The 6th annual Australian Mobile Phone Lifestyle Index (AMPLI) shows strong uptake in applications and overall growth in the use of services and mobile data.

"

Report Summary:

- Mobile data usage grows

- Mobile applications downloaded by 41 per cent of respondents

- Over half of application users have paid for applications

- Consumption of information services rises

- Use of mobile commerce continues to steadily increase

- Nokia most popular handset followed by Apple 

"

Click here to view the report 

Kilrush Launch Videos

Video segments from the August 18th Australian launch of mobile web and app builder, Kilrush.

 Watch the full album here

Kilrush Segment 1: Introduction to MobileActive & Mobile Embrace – Allan Robertson from Mobile Embrace on Vimeo.

New technologies, better case studies, a lower cost of entry, combined with the fact that mobile internet access has doubled in Australia over the last 12 months means mobile can no longer be ignored by agencies and advertisers. By consumer uptake it is forcing its way onto the media planning agenda.

A recent US survey by media buying Software Company STRATA on MobiAdNews shows mobile has real momentum with Advertising Agencies.

             “According to the survey, nearly one-third of advertisers say that mobile advertising is the focus of their interactive spend, up 107%             compared to the first quarter of 2010…Read More”

Mobile Embrace parent MobileActive announced on the 16^th of September it was pending a joint venture with 4^th Screen Advertising, the UK’s largest mobile advertising company. Click here for more details. 

Mobile Embrace, a leader in enabling businesses to deeply engage and retain their customers through the mobile phone, is joining other leading solutions providers at the CMO ANZ Summit, taking place 27-29 September 2010 at the Sheraton Mirage Resort and Spa, Queensland, Australia.

 Click here to read more >>

New mobile traffic figures show that accesses to mobile news sites have reached record levels over the election period. Points of interest:

 1.     Overall traffic jumped 19% in August with Nine MSN up 27%, SMH up 21%, and The Age up 18%.

 2.     ‘Major spikes’ in mobile internet usage occurred around the election and then again on 7^th of September when independents announced their final decisions.

Results from Nielsen Mobile Market Intelligence service: Click here to view the report