Jamaica Blue and Mobile Embrace Team Up to Drive Foot Traffic via Mobile and Social Media

by Ben Baltins. 0 Comments


Jamaica Blue has friended Mobile Embrace for their latest Facebook promotion which links the social media platform with mobile and is set to drive foot traffic to their stores Australia wide.

For the cost of a ‘like’, name, email address and mobile number people receive an SMS with a unique code that they can take to their local Jamaica Blue to see if they’ve won a share of $30,000.  

Mobile Embrace provided the SMS functionality to send unique codes to entrants via text as well as creating the Application Programming Interface (API) that links Facebook and the SMS gateway, ensures data capture and the successful implementation of the promotion.

“Mobile and Social Media work really well hand-in-hand with each other,” said Y Lassoued, Mobile Embrace’s Business Solutions Director.

“It provides fantastic opportunities for companies like Jamaica Blue to reward their customer base and increase foot traffic to their stores, as well as capture customer data for future promotions.”

Charging Your Mobile Devices Just Went Mobile?

by Ben Baltins. 0 Comments


Not since Maxwell Smart have shoes and phones been so seamlessly conjoined than with this latest invention out of Kenya. But unlike the shoe-phone, this invention is brilliant in its practicality.

Kenyan entrepreneur, 24 year-old, Anthony Mutua, has developed a tiny chip of crystals designed to be worn in the sole of the owners' shoe that can generate and store energy as the wearer walks. Whilst this isn't for those who lead a sedentary lifestyle (we'd suggest trying a car charger), the technology is perfect for the herdsmen of Mr Mutua's home country. With mobile use booming in third world countries where cars and electricity are scarce, this is great news.

The energy from the crystals can be transferred directly to the users' pocket via cable or, because the crystals store energy, can be used to charge devices post walk/jog. The chip is also transferable between shoes and can charge several devices at once.

The commercialisation of the crystals is funded by Kenya's National Council of Science and Technology with mass production expected to commence soon.

What’s the Beef with QR Codes?

by Ben Baltins. 0 Comments


QR Codes have received a bit of a mixed reaction among marketers which probably stems from mixed applications and results within the industry. There may be a general perception that consumers just aren’t savvy enough to use them, but aren’t URL’s on print/outdoor a little passé?

Choosing the Right Mobile Ad Network

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Welcome to part two of our look into Advertising on Mobile Ad Networks. With the number of mobile ad networks increasing exponentially along with the market penetration of mobile devices, choosing the right mobile ad network for your advertisements will get more and more difficult. We’ve decided to breakdown the process to help you make the right choice:

How to Increase Mobile App Downloads

by Ben Baltins. 1 Comment


Developing an app that is specifically targeted to your audience and enhances users’ interaction with your brand is really only half the battle. An issue that many brands have encountered is App Discoverability. The question marketers should be asking themselves is ‘how can I encourage my audience to download this great app in the first place?’– After all, what’s the point of having your star player sitting on the bench?

Below I’ve outlined a step-by-step process for thinking about this question with the aim of increasing the discoverability of your app and hence downloads.

Mobile Ad Networks for Advertisers – An Introduction

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The expected increase in mobile ad spend by companies worldwide is expected to grow from $3.3 billion to $20.6 billion by 2015 a recent report by Gartner has proclaimed. What’s more, this trend shouldn’t surprise any of us in our corner of the world as we’re feeling the mobile trend more than most!

 According to a study conducted last year by Google and IPSOS Research, Australia has the second highest smartphone penetration in the world and this number is experiencing growth between one and two per cent each month.

What it boils down to is that mobile as an advertising platform is growing rapidly. That, coupled with the results from an Australian independent study which states that 75 per cent of Australian smartphone users are either ‘very comfortable’ or ‘somewhat comfortable’ with mobile advertising means you should probably start thinking about your mobile ad spend.

To get you off on the right track we’ve decided to provide you with a little introduction to mobile ad networks.

MobileActive’s 4th Screen Advertising Adds McDonalds as Client

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Key Points

  • MobileActive’s 4th Screen Advertising Australia adds McDonalds to its mobile advertising client roster.
  • 4th Screen Australia showing consistent client roster growth with delivered mobile advertising campaigns including Qantas, 20th Century Fox, Telstra and Spreets.
  • Campaigns are delivering high performance, click through rates across 4th Screen’s expanding publisher network.

View ASX Announcement PDF

4th-Screen Advertising Case Study: ‘Mobile Advertising Drives Sports Uptake for Virgin Media’

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4th-Screen Advertising have recently released a case study showcasing how mobile advertising increased sports uptake for Virgin Media.

Key points of note:

  1.  4th-Screen Advertising debuts a calendar sync format that with one click synced all televised football games onto users iPhone calendars
  2. Incredible results achieved, demonstrating that consumers are happy and willing to interact with mobile advertising provided there is something in it for them.
  3.  4th-Screen Advertising puts great brands such as the Guardian & Virgin Media together to deliver real value to the end user.

Click here for the ‘Mobile Marketer’ article:

5 Gmail features that we found both useful and amusing

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Mobile Embrace has recently joined a growing number of businesses that are switching their email to Google’s cloud.

As more businesses switch to cloud email and Gmail continues to rise we decided to join local companies like AAPT, NZ post, Macquarie University, the University of Melbourne, Flight Centre, and Ray White and migrate to Gmail.

Here’s 5 Gmail practical and entertaining tools that we found during our migration:

1. Google Documents – A long standing feature of Gmail that allows you to open and edit all popular file formats. It’s a particularly powerful feature that lets you easily share documents and edit documents together in real time all from within a browser.

 2. Chat Search – Valuable conversations and links used to be frequently passed around our internal chat system and frequently lost. Gmail’s chat feature saves all this information and collates conversations for easy access next to emails. 

 3. Tree Theme – This is particularly popular in our office and makes you feel like you’re outside when you’re inside. It gives your email beautiful background pictures of the sky that change depending on what the weather is like in your local city.

 4. Undo Function – A lab function that allows you to undo your last sent email if it’s been sent in the last few seconds. Useful if you suddenly release you’ve left something out of the email you've just sent.

 5. Mail Goggles – A particularly amusing function that keeps you from sending emails when you probably shouldn't. Basically, you specific a time period and if you try to send email within that period it makes you do a couple math problems before it sends the message. Perhaps something we should all enable on Friday afternoons.

Have you switched to cloud email yet? What do you think of Gmail?