Oct 14, 2010
AIMIA releases survey on how Australian’s use their mobile phones
The 6th annual Australian Mobile Phone Lifestyle Index (AMPLI) shows strong uptake in applications and overall growth in the use of services and mobile data.
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Report Summary:
- Mobile data usage grows
- Mobile applications downloaded by 41 per cent of respondents
- Over half of application users have paid for applications
- Consumption of information services rises
- Use of mobile commerce continues to steadily increase
- Nokia most popular handset followed by Apple
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