4th-Screen Advertising have recently released a case study showcasing how mobile advertising increased sports uptake for Virgin Media.

Key points of note:

1.  4^th-Screen Advertising debuts a calendar sync format that with one click synced all televised football games onto users iPhone calendars
2. Incredible results achieved, demonstrating that consumers are happy and willing to interact with mobile advertising provided there is something in it for them.
3.  4^th-Screen Advertising puts great brands such as the Guardian & Virgin Media together to deliver real value to the end user.

Click here for the ‘Mobile Marketer’ article: