Nielsen: iPhone Vs Android – The Numbers

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The latest from statistics company Nielsen confirms the platform power play between Google Android and Apple's iOS devices. 

Key points to note:

  • 'Android smartphone market share trails iPhone market share by a scant 9 percentage points'
  • 'Android was the preferred platform of new smartphone buyers, suggesting that big-budget marketing campaigns for devices such as the Droid lineup and HTC's Evo were paying off.'
  • 'Members of the under-35 crowd were more likely to be seen with an Android than were older folks. And BlackBerry held sway with users over 45. Apple dominated when it came to smartphone users ages 44 and under'
  • Based on these trends, we fully expect BlackBerry devices to sink below iPhone in popularity within the next quarter. And we're sure it won't be too long before Android and iOS are neck-and-neck in competing for smartphone dominance.'

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Article originally from Mashable

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