Archive for August, 2012

Jamaica Blue and Mobile Embrace Team Up to Drive Foot Traffic via Mobile and Social Media

by Ben Baltins. 0 Comments


Jamaica Blue has friended Mobile Embrace for their latest Facebook promotion which links the social media platform with mobile and is set to drive foot traffic to their stores Australia wide.

For the cost of a ‘like’, name, email address and mobile number people receive an SMS with a unique code that they can take to their local Jamaica Blue to see if they’ve won a share of $30,000.  

Mobile Embrace provided the SMS functionality to send unique codes to entrants via text as well as creating the Application Programming Interface (API) that links Facebook and the SMS gateway, ensures data capture and the successful implementation of the promotion.

“Mobile and Social Media work really well hand-in-hand with each other,” said Y Lassoued, Mobile Embrace’s Business Solutions Director.

“It provides fantastic opportunities for companies like Jamaica Blue to reward their customer base and increase foot traffic to their stores, as well as capture customer data for future promotions.”