Events

Mobile Embrace to present its best-of-breed mobile solutions to leading Chief Marketing Officers at the CMO ANZ Summit

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Mobile Embrace, a leader in enabling businesses to deeply engage and retain their customers through the mobile phone, is joining other leading solutions providers at the CMO ANZ Summit, taking place 27-29 September 2010 at the Sheraton Mirage Resort and Spa, Queensland, Australia.

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Take home points from Mobile Monday Sydney – 6th of September

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Take home points from Mobile Monday Sydney – 6th of September

Harold Dimple from mHits opened the night discussing mobile payments for the un-banked. This was followed by a blackberry 6 presentation and a light hearted smart phones debate.

mHits – Harold Dimple

The statistics from Dimple’s presentation were astounding. 5.3 billion people worldwide don’t have a banking system, and use cash for all payments. In developing nations like Papua New Guinea this leads to cash loading in heavily armed environments, frequent robbery and sometimes fatalities. He touched on some of the stark facts about Papua New Guinea (PNG):

1.There’s 6.5 million people speaking 850 languages

2. Workers support up to 10 relatives and travel huge distances to distribute cash

3. People queue for sometimes days to buy their prepaid electricity

    The solutions of mPowa are based on an early SMS form for GSM called USSD. The system opens up a live connection allowing users to pay companies and transfer money to their relatives. There’s been real success with 60% of PNG’s prepaid electricity payments now done through mPowa.

    Although Dimple touched on how Subway is soon to deploy similar technologies in Australia, it’s difficult to get away from the stark realities of developing nations and the huge social and economic future mobile has in this environment.

    Blackberry 6 – Michael Momsen

    Momsen presented an impressive presentation on blackberry 6 and wowed the audience by rapidly giving away 3 new handsets. He covered blackberry’s great new APIs, and provided 6 reasons for choosing blackberry:

    1. Updated messaging UI

    2. End-to-end push platform

    3. True application multitasking

    4. BBM – blackberry only messaging

    5. Carriers increasingly giving users unlimited data plans

    6. Battery life exceeds competitors like iPhone

      The questions from the floor touched on the application store submission process with Momsen saying that blackberry would go further than its rivals communicating directly with developers on application submission.

      Smart phone debate

      The final part of the evening was a fairly light-hearted smart phone platform debate. The most amusing comment came from a Nokia advocate claiming nostalgia as a key element for supporting Nokia as a smart phone player.

      Big thanks to the Mobile Monday team Shane Williamson, Oliver Weidlich and Gia Villondo for putting together another insightful event. Looking forward to the next one!

       

      Paul Phillips

      Public Relations Manager – MobileActive

      Email: Paul.Phillips@mobileactive.com

      Reminder – Kilrush Official Launch Wedneday 18th

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      Photobucket

      Mobile Web Publishing

      The Kilrush mobile internet publishing platform allows you to design, build and manage services specifically for mobile handsets.

      Rendering mobile sites to over 6,000 handsets for the best possible customer experience.

      Mobile Application Studio

      Designed to be efficient and easy to use, by non-technical designers as well as developers, the Application Studio allows you to build iPhone, Android and Blackberry applications all from one interface.

      But what does it do?

      • Applications & Mobile Websites fast and cost effectively
      • Optimised on the fly for to 6,000 different handsets
      • Applications for iPhone, Android, Blackberry and coming soon … iPad!
      • Drag and drop interface, for non-technical designers and developers
      • Part of a full suite of Mobile Embrace mobile solutions

      Date: 18th of August

      Time: 6:00-7:30pm

      Venue: DOME Bar & Lounge, Level 1, Crown Hotel, 589 Crown Street (cnr Crown and Cleveland), Surry Hills

      Google Maps link

      Event Registration

      We’re speaking at Mobile Monday

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      2nd of August: Mobile Publishing and VoiceOver Accessible Apps

      Event agenda:

      • Mobile Publishing - Are you confused about Mobile Publishing? Apps vs Web? iPhone vs Android? Where should you focus your marketing/promotions budgets? Allan Robertson of MobileActive and Venessa Hunt of Mobile Embrace will be presenting Kilrush, a powerful mobile publishing tool that will allow you to build iPhone, Android and Blackberry applications all from just one interface.
      • VoiceOver & Accessible Apps- Accessibility consultant Tim Noonan from Vocal Branding Australia will briefly explain and demonstrate the VoiceOver accessible features built into the iPhone and iPad. PLUS, reasons why you should ensure your apps are VoiceOver compatible as well as the benefits of including voice and audio media in your apps to extend their general appeal and engagement. Tim also works as a Voice User Interface (VUI) designer in the telephony space.

      See you all there!

      RSVP here

      Kilrush Product Launch

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      Photobucket

      Mobile Web Publishing

      The Kilrush mobile internet publishing platform allows you to design, build and manage services specifically for mobile handsets.

      Rendering mobile sites to over 6,000 handsets for the best possible customer experience.

      Mobile Application Studio

      Designed to be efficient and easy to use, by non-technical designers as well as developers, the Application Studio allows you to build iPhone, Android and Blackberry applications all from one interface.

      But what does it do?

      • Applications & Mobile Websites fast and cost effectively
      • Optimised on the fly for to 6,000 different handsets
      • Applications for iPhone, Android, Blackberry and coming soon … iPad!
      • Drag and drop interface, for non-technical designers and developers
      • Part of a full suite of Mobile Embrace mobile solutions

      Date: 18th of August

      Time: 6:00-7:30pm

      Venue: DOME Bar & Lounge, Level 1, Crown Hotel, 589 Crown Street (cnr Crown and Cleveland), Surry Hills

      Google Maps link

      Event Registration

      Event registration for Mobile Embrace: Kilrush Launch powered by Eventbrite