Industry News

MobileActive’s 4th Screen Advertising Adds McDonalds as Client

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Key Points

  • MobileActive’s 4th Screen Advertising Australia adds McDonalds to its mobile advertising client roster.
  • 4th Screen Australia showing consistent client roster growth with delivered mobile advertising campaigns including Qantas, 20th Century Fox, Telstra and Spreets.
  • Campaigns are delivering high performance, click through rates across 4th Screen’s expanding publisher network.

View ASX Announcement PDF

Nielsen: iPhone Vs Android – The Numbers

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The latest from statistics company Nielsen confirms the platform power play between Google Android and Apple's iOS devices. 

Key points to note:

  • 'Android smartphone market share trails iPhone market share by a scant 9 percentage points'
  • 'Android was the preferred platform of new smartphone buyers, suggesting that big-budget marketing campaigns for devices such as the Droid lineup and HTC's Evo were paying off.'
  • 'Members of the under-35 crowd were more likely to be seen with an Android than were older folks. And BlackBerry held sway with users over 45. Apple dominated when it came to smartphone users ages 44 and under'
  • Based on these trends, we fully expect BlackBerry devices to sink below iPhone in popularity within the next quarter. And we're sure it won't be too long before Android and iOS are neck-and-neck in competing for smartphone dominance.'

Click here to read

Article originally from Mashable

Mobile Advertising Gaining Traction with Ad Agencies

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New technologies, better case studies, a lower cost of entry, combined with the fact that mobile internet access has doubled in Australia over the last 12 months means mobile can no longer be ignored by agencies and advertisers. By consumer uptake it is forcing its way onto the media planning agenda.

A recent US survey by media buying Software Company STRATA on MobiAdNews shows mobile has real momentum with Advertising Agencies.

             “According to the survey, nearly one-third of advertisers say that mobile advertising is the focus of their interactive spend, up 107%             compared to the first quarter of 2010…Read More

Mobile Embrace parent MobileActive announced on the 16th of September it was pending a joint venture with 4th Screen Advertising, the UK’s largest mobile advertising company. Click here for more details. 


Mobile Embrace to present its best-of-breed mobile solutions to leading Chief Marketing Officers at the CMO ANZ Summit

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Mobile Embrace, a leader in enabling businesses to deeply engage and retain their customers through the mobile phone, is joining other leading solutions providers at the CMO ANZ Summit, taking place 27-29 September 2010 at the Sheraton Mirage Resort and Spa, Queensland, Australia.

 Click here to

Nielsen: Australian Mobile Internet Usage Hits Record Level

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New mobile traffic figures show that accesses to mobile news sites have reached record levels over the election period. Points of interest:

 1.     Overall traffic jumped 19% in August with Nine MSN up 27%, SMH up 21%, and The Age up 18%.


 2.     ‘Major spikes’ in mobile internet usage occurred around the election and then again on 7th of September when independents announced their final decisions.


Results from Nielsen Mobile Market Intelligence service: Click here to view the report

Take home points from Mobile Monday Sydney – 6th of September

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Take home points from Mobile Monday Sydney – 6th of September

Harold Dimple from mHits opened the night discussing mobile payments for the un-banked. This was followed by a blackberry 6 presentation and a light hearted smart phones debate.

mHits – Harold Dimple

The statistics from Dimple’s presentation were astounding. 5.3 billion people worldwide don’t have a banking system, and use cash for all payments. In developing nations like Papua New Guinea this leads to cash loading in heavily armed environments, frequent robbery and sometimes fatalities. He touched on some of the stark facts about Papua New Guinea (PNG):

1.There’s 6.5 million people speaking 850 languages

2. Workers support up to 10 relatives and travel huge distances to distribute cash

3. People queue for sometimes days to buy their prepaid electricity

    The solutions of mPowa are based on an early SMS form for GSM called USSD. The system opens up a live connection allowing users to pay companies and transfer money to their relatives. There’s been real success with 60% of PNG’s prepaid electricity payments now done through mPowa.

    Although Dimple touched on how Subway is soon to deploy similar technologies in Australia, it’s difficult to get away from the stark realities of developing nations and the huge social and economic future mobile has in this environment.

    Blackberry 6 – Michael Momsen

    Momsen presented an impressive presentation on blackberry 6 and wowed the audience by rapidly giving away 3 new handsets. He covered blackberry’s great new APIs, and provided 6 reasons for choosing blackberry:

    1. Updated messaging UI

    2. End-to-end push platform

    3. True application multitasking

    4. BBM – blackberry only messaging

    5. Carriers increasingly giving users unlimited data plans

    6. Battery life exceeds competitors like iPhone

      The questions from the floor touched on the application store submission process with Momsen saying that blackberry would go further than its rivals communicating directly with developers on application submission.

      Smart phone debate

      The final part of the evening was a fairly light-hearted smart phone platform debate. The most amusing comment came from a Nokia advocate claiming nostalgia as a key element for supporting Nokia as a smart phone player.

      Big thanks to the Mobile Monday team Shane Williamson, Oliver Weidlich and Gia Villondo for putting together another insightful event. Looking forward to the next one!


      Paul Phillips

      Public Relations Manager – MobileActive


      Venessa Hunt featured in Smart Company article – ‘The power of mobile marketing’

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      Venessa Hunt, Mobile Embrace – Business Development Manager, talks to Patrick Stafford from Smart Company about the fundamental value of mobile and how companies are utilising mobile in Australia. Smart Company is Australia's leading website for SMEs featuring business news, business information and business blogs. Click here: Smart Company – 'The power of mobile marketing'

      MIG licences the Kilrush platform to Bauer Media

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      MIG (Mobile Interactive Group) has licenced the Kilrush platform to Bauer Media to power their mobile platforms on heat, FHM and Zoo. Press Releaes from Bauer Media <> MIG press page <>