Mobile Advertising

What’s the Beef with QR Codes?

by Ben Baltins. 0 Comments

 

QR Codes have received a bit of a mixed reaction among marketers which probably stems from mixed applications and results within the industry. There may be a general perception that consumers just aren’t savvy enough to use them, but aren’t URL’s on print/outdoor a little passé?

Choosing the Right Mobile Ad Network

by Ben Baltins. 0 Comments

 

Welcome to part two of our look into Advertising on Mobile Ad Networks. With the number of mobile ad networks increasing exponentially along with the market penetration of mobile devices, choosing the right mobile ad network for your advertisements will get more and more difficult. We’ve decided to breakdown the process to help you make the right choice:

How to Increase Mobile App Downloads

by Ben Baltins. 1 Comment

 

Developing an app that is specifically targeted to your audience and enhances users’ interaction with your brand is really only half the battle. An issue that many brands have encountered is App Discoverability. The question marketers should be asking themselves is ‘how can I encourage my audience to download this great app in the first place?’– After all, what’s the point of having your star player sitting on the bench?

Below I’ve outlined a step-by-step process for thinking about this question with the aim of increasing the discoverability of your app and hence downloads.

Mobile Ad Networks for Advertisers – An Introduction

by Ben Baltins. 0 Comments

 

The expected increase in mobile ad spend by companies worldwide is expected to grow from $3.3 billion to $20.6 billion by 2015 a recent report by Gartner has proclaimed. What’s more, this trend shouldn’t surprise any of us in our corner of the world as we’re feeling the mobile trend more than most!

 According to a study conducted last year by Google and IPSOS Research, Australia has the second highest smartphone penetration in the world and this number is experiencing growth between one and two per cent each month.

What it boils down to is that mobile as an advertising platform is growing rapidly. That, coupled with the results from an Australian independent study which states that 75 per cent of Australian smartphone users are either ‘very comfortable’ or ‘somewhat comfortable’ with mobile advertising means you should probably start thinking about your mobile ad spend.

To get you off on the right track we’ve decided to provide you with a little introduction to mobile ad networks.

MobileActive’s 4th Screen Advertising Adds McDonalds as Client

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Key Points

  • MobileActive’s 4th Screen Advertising Australia adds McDonalds to its mobile advertising client roster.
  • 4th Screen Australia showing consistent client roster growth with delivered mobile advertising campaigns including Qantas, 20th Century Fox, Telstra and Spreets.
  • Campaigns are delivering high performance, click through rates across 4th Screen’s expanding publisher network.

View ASX Announcement PDF

4th-Screen Advertising Case Study: ‘Mobile Advertising Drives Sports Uptake for Virgin Media’

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4th-Screen Advertising have recently released a case study showcasing how mobile advertising increased sports uptake for Virgin Media.

Key points of note:

  1.  4th-Screen Advertising debuts a calendar sync format that with one click synced all televised football games onto users iPhone calendars
  2. Incredible results achieved, demonstrating that consumers are happy and willing to interact with mobile advertising provided there is something in it for them.
  3.  4th-Screen Advertising puts great brands such as the Guardian & Virgin Media together to deliver real value to the end user.

Click here for the ‘Mobile Marketer’ article: