Publishing

How to Increase Mobile App Downloads

by Ben Baltins. 1 Comment

 

Developing an app that is specifically targeted to your audience and enhances users’ interaction with your brand is really only half the battle. An issue that many brands have encountered is App Discoverability. The question marketers should be asking themselves is ‘how can I encourage my audience to download this great app in the first place?’– After all, what’s the point of having your star player sitting on the bench?

Below I’ve outlined a step-by-step process for thinking about this question with the aim of increasing the discoverability of your app and hence downloads.

Nielsen: Australian Mobile Internet Usage Hits Record Level

by admin. 0 Comments

New mobile traffic figures show that accesses to mobile news sites have reached record levels over the election period. Points of interest:

 1.     Overall traffic jumped 19% in August with Nine MSN up 27%, SMH up 21%, and The Age up 18%.

 

 2.     ‘Major spikes’ in mobile internet usage occurred around the election and then again on 7th of September when independents announced their final decisions.

 

Results from Nielsen Mobile Market Intelligence service: Click here to view the report


Reminder – Kilrush Official Launch Wedneday 18th

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Photobucket

Mobile Web Publishing

The Kilrush mobile internet publishing platform allows you to design, build and manage services specifically for mobile handsets.

Rendering mobile sites to over 6,000 handsets for the best possible customer experience.

Mobile Application Studio

Designed to be efficient and easy to use, by non-technical designers as well as developers, the Application Studio allows you to build iPhone, Android and Blackberry applications all from one interface.

But what does it do?

  • Applications & Mobile Websites fast and cost effectively
  • Optimised on the fly for to 6,000 different handsets
  • Applications for iPhone, Android, Blackberry and coming soon … iPad!
  • Drag and drop interface, for non-technical designers and developers
  • Part of a full suite of Mobile Embrace mobile solutions

Date: 18th of August

Time: 6:00-7:30pm

Venue: DOME Bar & Lounge, Level 1, Crown Hotel, 589 Crown Street (cnr Crown and Cleveland), Surry Hills

Google Maps link

Event Registration

MIG licences the Kilrush platform to Bauer Media

by admin. 0 Comments

MIG (Mobile Interactive Group) has licenced the Kilrush platform to Bauer Media to power their mobile platforms on heat, FHM and Zoo. Press Releaes from Bauer Media <http://www.bauermedia.co.uk/press-office/news/bauer-media-re-launches-mobile-web-sites/> MIG press page <http://www.migcan.com/archive/?yy=2010&mm=5>

Kilrush Product Launch

by admin. 0 Comments

Photobucket

Mobile Web Publishing

The Kilrush mobile internet publishing platform allows you to design, build and manage services specifically for mobile handsets.

Rendering mobile sites to over 6,000 handsets for the best possible customer experience.

Mobile Application Studio

Designed to be efficient and easy to use, by non-technical designers as well as developers, the Application Studio allows you to build iPhone, Android and Blackberry applications all from one interface.

But what does it do?

  • Applications & Mobile Websites fast and cost effectively
  • Optimised on the fly for to 6,000 different handsets
  • Applications for iPhone, Android, Blackberry and coming soon … iPad!
  • Drag and drop interface, for non-technical designers and developers
  • Part of a full suite of Mobile Embrace mobile solutions

Date: 18th of August

Time: 6:00-7:30pm

Venue: DOME Bar & Lounge, Level 1, Crown Hotel, 589 Crown Street (cnr Crown and Cleveland), Surry Hills

Google Maps link

Event Registration

Event registration for Mobile Embrace: Kilrush Launch powered by Eventbrite