Welcome to part two of our look into Advertising on Mobile Ad Networks. With the number of mobile ad networks increasing exponentially along with the market penetration of mobile devices, choosing the right mobile ad network for your advertisements will get more and more difficult. We’ve decided to breakdown the process to help you make the right choice:
- MobileActive’s 4th Screen Advertising Australia adds McDonalds to its mobile advertising client roster.
- 4th Screen Australia showing consistent client roster growth with delivered mobile advertising campaigns including Qantas, 20th Century Fox, Telstra and Spreets.
- Campaigns are delivering high performance, click through rates across 4th Screen’s expanding publisher network.
View ASX Announcement PDF
New technologies, better case studies, a lower cost of entry, combined with the fact that mobile internet access has doubled in Australia over the last 12 months means mobile can no longer be ignored by agencies and advertisers. By consumer uptake it is forcing its way onto the media planning agenda.
A recent US survey by media buying Software Company STRATA on MobiAdNews shows mobile has real momentum with Advertising Agencies.
“According to the survey, nearly one-third of advertisers say that mobile advertising is the focus of their interactive spend, up 107% compared to the first quarter of 2010…Read More”
Mobile Embrace parent MobileActive announced on the 16th of September it was pending a joint venture with 4th Screen Advertising, the UK’s largest mobile advertising company. Click here for more details.