New technologies, better case studies, a lower cost of entry, combined with the fact that mobile internet access has doubled in Australia over the last 12 months means mobile can no longer be ignored by agencies and advertisers. By consumer uptake it is forcing its way onto the media planning agenda.
A recent US survey by media buying Software Company STRATA on MobiAdNews shows mobile has real momentum with Advertising Agencies.
“According to the survey, nearly one-third of advertisers say that mobile advertising is the focus of their interactive spend, up 107% compared to the first quarter of 2010…Read More”
Mobile Embrace parent MobileActive announced on the 16th of September it was pending a joint venture with 4th Screen Advertising, the UK’s largest mobile advertising company. Click here for more details.