4th-Screen Advertising have recently released a case study showcasing how mobile advertising increased sports uptake for Virgin Media.
Key points of note:
- 4th-Screen Advertising debuts a calendar sync format that with one click synced all televised football games onto users iPhone calendars
- Incredible results achieved, demonstrating that consumers are happy and willing to interact with mobile advertising provided there is something in it for them.
- 4th-Screen Advertising puts great brands such as the Guardian & Virgin Media together to deliver real value to the end user.
Click here for the ‘Mobile Marketer’ article: