QR Codes have received a bit of a mixed reaction among marketers which probably stems from mixed applications and results within the industry. There may be a general perception that consumers just aren’t savvy enough to use them, but aren’t URL’s on print/outdoor a little passé?
Developing an app that is specifically targeted to your audience and enhances users’ interaction with your brand is really only half the battle. An issue that many brands have encountered is App Discoverability. The question marketers should be asking themselves is ‘how can I encourage my audience to download this great app in the first place?’– After all, what’s the point of having your star player sitting on the bench?
Below I’ve outlined a step-by-step process for thinking about this question with the aim of increasing the discoverability of your app and hence downloads.